Designer Files Application To Trademark Blue Ivy’s Name

In a blatant attempt to capitalize on the birth of Jay-Z’s and Beyonce’s daughter, a New York City designer has filed an application to trademark the baby’s name so that he can place it on an assortment of children’s clothing.

On January 11–four days after Blue Ivy Carter’s birth–Joseph Mbeh filed an application with the United States Patent and Trademark Office seeking a mark for “Blue Ivy Carter NYC,” according to USPTO records. The application by Mbeh, 35, covers “infant, toddler and junior clothing” including dresses, skirts, sleepwear, and undergarments.

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