In a gutsy move, Newsweek has released the cover of their next issue, on the cover of which they depict President Obama with a rainbow halo and the title of ‘The First Gay President’.
The news-magazine, which hits stands today, is using the shock factor of labeling the straight, married, father-of-two President to draw attention to itself.
Tina Brown, who edits the magazine and its sister website The Daily Beast, is known for her love of controversial covers to help boost public interest and sales.
Newsweek released their cover early, likely hoping to drum up attention for their next issue and their same-sex marriage coverage
After Time magazine went with a cover shot of a young blonde mother breastfeeding her 3-year-old boy, Ms Brown is said to have taken it in stride, saying ‘let the games begin!’
The article accompanying the cover was written by the news magazine’s regular blogger, Andrew Sullivan, who is an openly gay self-titled conservative political pundit.
‘When you step back a little and assess the record of Obama on gay rights, you see, in fact, that this was not an aberration. It was an inevitable culmination of three years of work,’ Mr Sullivan said in a statement about the article.
‘He had to discover his black identity and then reconcile it with his white family, just as gays discover their homosexual identity and then have to reconcile it with their heterosexual family,’ he wrote, describing the similarities between Mr Obama and the gay community.